IF there's one thing I know a lot about, it's "champagne marketing on a beer budget".
Old marketing strategies are no longer cost-effective, but fortunately, there are new approaches that require surprisingly little time or money.
QUESTION: I've got a small retail business, and I don't have a lot of time or money to spend on marketing. I've got a great product that people love, but they can't buy it if they don't know I'm here. How can I get the most bang for my buck?
ANSWER: Your prospects are looking for you on Google, but how can make sure that they can find you? Alfred Poor, author of Power Marketing for Small Business, offers some excellent advice.
Your link must appear on the first page of the search results because people rarely click past the first page. The first link in search results gets about one-third of all clicks, according to a study last year from web advertising company Chitika. The second link gets about half that, and links on the next page get one per cent or less of clicks.
You have to be on the first page. The easiest way to do this is to add video to your web page. It does not have to be fancy or funny or go viral; just share some useful information.
OK, but video is expensive, right? Wrong. In fact, it can be much cheaper - in both time and money - that many marketing strategies you might use already such as newspaper ads or direct mail pieces. You can hire a professional videographer to shoot and edit a three- to five-minute video for a few hundred dollars, and you can post it for free on YouTube. From there, your webmaster can add it to your page in just minutes.
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