BEING a 'thought leader' can help accelerate careers and attract customers.
A thought leader is regarded as an authority in their field and is someone whom others follow.
The question is: How do you become one? Especially as it is a title that can only credibly be bestowed by your peers, and not one you can give yourself.
As chief executive of Thought Leadership Lab, Denise Brosseau specialises in helping executives and business owners become thought leaders in their chosen fields and has seen the careers and businesses take off as a consequence.
She focuses on how do you become someone who can move and inspire others with innovative ideas, and turn those ideas into reality.
She says - in her book Ready to Be a Thought Leader: How to Increase Your Influence, Impact, and Success - that to earn the thought leader moniker, it's not enough to simply be good at what you do, or even be the best at what you do.
It also requires originality and reach.
Put another way, the best watchmaker in the land is not necessarily a thought leader, but the person who is advocating for the 100-minute hour and successfully gaining converts to their new time-telling system most definitely is.
Her approach involves a series of steps, all built on the foundation of identifying your arena. She encourages clients to begin their journey by identifying their "intersection point," which is where their interests, expertise, credibility and commitment all line up.
Where to begin: Think about the industry you're in. What are the current standards? And where does your point of view differ from this majority view?
What possibility excites you so much that you would risk offending people in order to spread the word?
What are you already known for? When you Google yourself, what keywords and themes emerge from the results? What do you write, blog, post and tweet about?
Test yourself: Brosseau poses the following as a way of assessing your readiness to move forward on the thought leadership path:
* I can clearly define my niche, the area in which I want to be the recognised, go-to person.
* I have a clear view of the future that I'd like to bring about.
* I focus on big ideas that inspire and engage others.
* I understand the key trends in my industry or field and align my efforts with those trends.
Once you find your driving passion, you're ready for next steps, which include building your platform, codifying your ideas and intellectual property, and passing the baton to others.
Ultimately, successful thought leaders leave behind a legacy of a changed world.
Anda sedang membaca artikel tentang
How to become a thought leader
Dengan url
http://laptoptua.blogspot.com/2014/05/how-to-become-thought-leader.html
Anda boleh menyebar luaskannya atau mengcopy paste-nya
How to become a thought leader
namun jangan lupa untuk meletakkan link
How to become a thought leader
sebagai sumbernya
0 komentar:
Posting Komentar