AS Volkswagen's US division struggles to reach sales goals, the auto maker said on Thursday it was replacing the division's boss.
The company said Jonathan Browning, 54, was leaving his job as president and chief executive of the Volkswagen Group of America "for personal reasons and returning to the UK".
His replacement is Michael Horn, 51, the company's global head of after-sales service, repair and components. Horn was formerly head of sales for Europe.
Through November, US Volkswagen sales fell more than five per cent to just under 374,000, while the overall market has grown more than eight per cent.
Sales of the compact Jetta sedan fell 4.4 per cent, while Passat midsize sedan sales declined 2.1 per cent, according to Autodata Corp.
This year's decline came after VW sales skyrocketed more than 30 per cent in 2012.
Analyst Thomas Libby at IHS Automotive said that after "very effective" launches of redesigned Passat and Jetta models, Volkswagen had taken a break in updating its offerings.
"There is general agreement that new product is a major factor in performance in the US market, and VW has had a dearth, a pause, in product launches," he said.
Volkswagen also lacks competitive products in some key US market categories. Libby singled out the non-luxury crossover segment, where the company's Tiguan was no longer competitive on price or value comparisons.
The leadership shuffle comes amid a debate over unionising Volkswagen's only US plant in Tennessee. The plant stands alone among VW's major factories worldwide in that it has no formal worker representation, whether through a union or a German-style works council.
The United Auto Workers (UAW) union says it has collected enough signatures to be recognised outright, though the company could also call for a secret ballot.
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