THE Liberal Party has launched a double-sided election advertising campaign - with one commercial attacking Kevin Rudd in twice the time another takes to extol Tony Abbott's policies.
A 60-second commercial, for television and online, launched on Sunday, refers to a "trail of disaster" left by Mr Rudd during his first term as prime minister between 2007 and 2010.
The commercial highlights: five successive budget deficits, the easing of border protection policy, the mining industry's super-profit tax, a "backflip" on a carbon emissions trading scheme and Mr Rudd's division of the Labor party "with one-third of cabinet ministers refusing to work with him".
"Imagine three more years of Labor failure," says the ad.
On the flip side, a 30-second ad featuring Mr Abbott restates Liberal promises to create two million more jobs, to lower taxes and debt - and provide "stronger borders, where the boats are stopped".
Mr Abbott denied the ads were a targeted personal attack on Mr Rudd.
"I just don't accept that," he told reporters in Sydney.
He said that of the two ads, one "is promoting our real solutions plans, which will promote hope, reward and opportunity for the Australian people.
"The other is simple facts about Kevin Rudd's record in government."
But Labor frontbencher Tanya Plibersek said the advertisement would probably be more damaging for the opposition than for Mr Rudd because voters were sick of negativity.
"It's the same old negativity from Tony Abbott," she told reporters in Sydney.
"In fact, it's more damaging for Tony Abbott because it's exactly what people don't like from the Liberals.
"Everything Tony Abbott has said is about tearing down, negativity, saying no or going back."
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