A NEW wave of hard-hitting ads will focus on the suffering caused by smoking to try to slash smoking rates.
The ads for the federal government's Stop Before The Suffering Starts campaign will run on television, radio, online and print media, as well as social media, from Sunday.
They highlight the toll taken by smoking-related illnesses and the impact on smokers and their families.
"Many medical conditions caused by smoking can result in not just death, but in living for years of suffering with disabling health problems," Health Minister Tanya Plibersek said in statement on Sunday.
The goal was to reduce smoking rates from around 25 per cent of the population to 10 per cent by 2018.
Tobacco smoking remains the single largest cause of preventable premature death and disease in Australia, killing 15,000 Australians each year and costing the economy $31.5 billion.
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